|
Ultimo Case Study
|
|
|
MJM International Ltd is a Glasgow-based lingerie manufacturer with a multi-million pound annual turnover, run by well-known businesswoman Michelle Mone. MJM were the innovators behind the curve enhancing and uplifting bra, under the brand name Ultimo. This bra proved to be an instant hit with ladies worldwide and was made famous by Julia Roberts in the major blockbuster film, Erin Brockovich. Successive high profile marketing campaigns and the added attraction of celebrity endorsements from Penny Lancaster, Rachel Hunter, and now Helena Christensen as the face of Ultimo, has made the Ultimo brand a recognisable name in the UK and worldwide. Next |