The Shower Doctor is a leading online supplier of shower spares, new showers and accessories to the UK and Internationally.


Established in 1993 to focus on shower repair realising that many perfectly good showers were being consigned to the scrap heap. Often the average plumber or electrician had little knowledge of how they worked or had difficulty locating and obtaining spare parts. The Shower Doctor was started to remedy this and since then has grown into a multi-million pound turn over business, satisfying customer the length and breadth of the country and more recently overseas.


The Shower Doctor approached Etellect in 2008, having outgrown then existing website. Their website was struggling to cope with the complexity of the shower parts being stocked and it became clear that a more bespoke solution would be required in order to grow the business further. The accounting system was also feeling the strain and there was a considerable amount of data re-entry required to manage customer orders.


Etellect, drawing on its experience in the development of bespoke shopping cart solutions, designed and implemented a spare part search function and parent / part viewing platform. The website required to support many different manufacturers and product configurations with over 30000 spare parts requiring to be readily searched by the customer. Etellect worked closely with The Shower Doctor to develop a simple to use mechanism for them to manage the stock and product pricing information that required to be updated frequently.

Etellect integrated directly with a back office .NET solution, Certease, and partnered with Anderson Ross to implement an end to end solution to satisfy the immediate business need.

The web site can accommodate a high volume of customer search as well as providing a fully integrated payment and order processing function. It also integrates directly with Metapack for carrier fulfilment and Channel Advisor for eBay and Amazon Integration.

The website also incorporates one of the most advanced product and search functions currently available, providing full client side real-time filtering and search across the full product catalogue.


In June of this year, Shower Doc has commissioned Etellect to re-engineer their website still further to improve cross browser functionality and usability and also to integrate a fully responsive design that will provide a seamless mobile experience to end users. The Shower Doctor will also benefit from a full implementation of the Etellect IQ platform that will implement an Intact IQ back office system to replace Certease and Sage. Etellect IQ is the next generation of a fully integrated eCommerce platform that ties together all aspects of the customer experience coupled with an integrated stock control, order processing and integrated payments and invoicing system. The new website will be live late Autumn.

Find an Associated Service

  • Etellect IQ
  • InstantReach
  • ePostcode

Solution Features

  • Powerful Shopping Engine
  • Customer Personalisation
  • Intact IQ ERP Integration
  • Sagepay / Paypal Payment Integration
  • Call Centre Integration

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